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| Get Your Vera Wang at Kohl's! |
Aug 20, 2007 | E-mail |
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Simply Vera
It was the start of a fashion revolution: cheap yet chic and one might say it all began when Sharon Stone sauntered down the red carpet at the 69th Academy Awards in a $22 Gap turtleneck.
Since then, big named designers have surfaced in H&M, Gap, Steve & Barry's, Target, Wal-Mart and now Kohl's.
Kohl's marks its first big push into the high fashion arena by unveiling an advertising campaign for its new "Simply Vera Vera Wang" line of clothing, accessories, and home products scheduled to hit stores next month.
Loosely based on "The Wizard of Oz", the eight-page print spread trails a waifish, but well-dressed woman -- and her dog -- as she traipses through a forest in metallic gold heels. Along the way, she encounters three fashion-forward women who help her find her way home to Manhattan. The final scene shows her sound asleep, snuggled up under a Simply Vera comforter.
Look for the ad this week in "O, The Oprah Magazine" and in September's issues of "In Style" and "Vogue".
Whether or not Wang's association with Kohl's will tarnish her upscale image remains to be seen. "Vera has a lot to possibly lose," says David Wolfe, creative director of Doneger Group, a retail consultancy in Manhattan. "Vera's customer might be surprised to find her 'selling out' her snob appeal."
The new line will feature items such as a $138 car coat and a $98 jacquard bubble skirt, compared with the $60 to $100 coats and $30 to $44 skirts currently being sold in Kohl's.
Also, look for Kohl's to launch a special section on its Web site displaying 20 head-to-toe looks from the collection with an option for the consumer to easily purchase the entire, styled look.
Written by Indigo Zuri of P2Styles. For more great fashion finds and tips click here.
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