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CHRIS MORRIS, DIRT LABEL

CHRIS MORRIS, DIRT LABEL

Dirt Label, the “local brand with the international following,” is the next in a series of stores to pop up in downtown Detroit. With their flagship store having opened in Royal Oak last July, the brand is taking hold throughout the area. Celebrities seen sporting the Dirt Label include Sean Kingston, Lil Wayne, NBA player Andre Drummond, and our very own, Prince Fielder.

The brand originated in Detroit, and as its creators say is “naturally drawn to the city’s energy and culture.” The design of the new pop up shop takes inspiration from Detroit’s industrial origins, and is reflected in the use of wooden pallets as displays and an overall gritty, contemporary touch.

Launched in 2008, the Dirt Label is a contemporary men’s and women’s apparel, accessory and lifestyle brand. They’ve got it all – from t-shirts, sweatshirts, polo shirts and jackets to shorts, fitted caps, snapback caps and iPhone cases.

The brand was founded and designed by Christen St. James Morris, and fuses fashion and art all in one. The Dirt Label’s pop up shop is open Fridays and Saturdays from 12 p.m. – 9 p.m. at 531 Monroe St. in Greektown.

The Dirt Label’s permanent location in Royal Oak is at 319 Washington Avenue, or online at thedirtlabel.com. Store hours are Monday through Saturday 11 a.m. – 7 p.m. and Sunday noon to 5 p.m. Find them on Facebook.

Photo Credit: Facebook & Mammoth Booth