In March, Roslyn Karamoko, the founder and CEO of the Detroit Is The New Black brand, moved her Midtown location to Corktown’s Ponyride and knew it wasn’t going to be her last move. Now, with her flagship established at Ponyride, Karamoko opened a Downtown location at 1426 Woodward Ave, only two years after she officially founded the brand.

The new Downtown store is significantly larger than the Midtown one (formerly at 52 E. Forest Ave.) and the storefront is easily recognizable with the clean DITNB logo and Henry Ford’s “You can have any colour you want, so long as it’s black,” done in cursive on the windows.

The store offers shoppers clean logo t-shirts and tanks, both simple and elegant pieces by Tracy Reece, men’s clothing by both DITNB. and Lazlo, leather goods and much more. The Ponyride flagship location provides the DITNB. label with access to screen printing, pattern drafting, sample making and more.

Inside, the store is very open with large white walls donning art by local artist Leon Dickey. Dickey’s installation pieces are also thoughtfully placed around the store, adding to the atmosphere. The black and white tiled floor keeps things clean along with the simple clothing racks showcasing clothing by DITNB., Detroit clothing brand Lazlo and Detroit designer Tracy Reece.

Items by Will Leather Goods, Douglas and Co. and more can also be found throughout the store, making for just the right variety of true, quality products.

Karamoko’s line of lip wear is also displayed in the store, with natural lip glosses, stains and lipstick, made of vegan and natural ingredients. She calls the line The Lip Bar and it’s made up of many matte and glossy options that were made environmentally consciously.

For more information on store hours and future collaborations, visit www.detroitisthenewblack.com.

Erica N. Rakowicz/After 5


Due to COVID-19, After 5 Detroit has paused operations indefinitely. 
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Thank you for joining us on this journey for all of these years!