Moosejaw’s latest pop up, LTM Boutique, brings Detroit new brands, some steady favorites, and a different Moosejaw experience. The new store, located at 1441 Woodward Ave., is down the street from the Moosejaw Detroit store and opens to the public on October 22.

Last Moosejaw pop up took the shape of the North Face/Patagonia Brand Showcase and now, the new image LTM stands for Love the Madness. New brands in the store include Canada Goose, Arc’teryx, UGG and Hunter. The store also showcases lines from Sorel, Filson, Free People, Patagonia, North Face and Beyond Yoga.

LTM features an Arc’teryx exclusive brand, Veilance, and this business casual line can only be seen and purchased in the store, not online. LTM also features expanded offerings of Filson luggage.

“It’s classic Detroit, resurgent style,” said Nick Rau of the Moosejaw team. “It’s a cool little incubator.”

The boutique is designed with the Moosejaw brand in mind, so the same fun and light feeling makes up LTM, with some pantone color changes to show off the LTM feel. LTM’s lines are a bit more upscale than the normal Moosejaw stores, too.

“We want to make sure we keep Moosejaw behind it all while delivering a different and unique notable experience,” Rau said.

LTM plans on truly listening to customer feedback and learning from the exchange, Rau said.

There’s this totally new world that’s a block away and we’re learning a new customer dynamic,” he said.

Visit the Moosejaw website and follow them on social for more information.

Photo credit: Moosejaw
Erica N. Rakowicz/After 5

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