UnitedFront Dresses Up Midtown

UnitedFront Dresses Up Midtown

UnitedFront, a contemporary dress and skirt boutique, made its way from online to North End Collective, and then from North End Collective to a permanent spot at 3939 Woodward Ave., Suite 20, in the heart of Midtown.

Jordette Singleton, UnitedFront’s founder and a lifelong Detroiter, found it increasingly more difficult to find unique dresses and skirts for her social lifestyle, she said.

“Each time I had an event or meeting, whether it be for work, a date with my husband, or spending time with my girlfriends, the search for a quality, unique–and let’s not forget affordable–dress or skirt was endless,” she said.

The more time she spent talking to other women about her dilemma, she found the same theme throughout her circles. Instead of continuing the search for the perfect place to shop, Singleton created her own destination, and in 2014, ShopUnitedFront.com was born.

After curating collections to be sold online, Singleton and her team took a shot on a physical store inside of North End Collective.

“We learned so many things and had some amazing partners,” Singleton said. “Our time there was a great success and we knew that if we were going to be in a storefront location we wanted to be in the thick of things in Midtown.”

The new location continues to offer exclusive modern casual dresses, skirts, and accessories, and they’ve recently added locally sourced bath and body products (Bath Savvy and Socialite Body Essentials) as well as hand selected beauty products to their offerings.

“We are surrounded by so many new things and venues that bring many more new and interesting people into our boutique,” Singleton said. “Our new location sits right in the center of all the hustle and bustle of downtown which allows us the opportunity to introduce UnitedFront to new faces each and every day.”

With UnitedFront, Singleton believes that true, personal style, self-confidence, and being truly authentic work together as a UnitedFront to make a completely confident and stylish woman. As the founder, Singleton likes to curate the collections, season after season, with color as the cornerstone of each capsule.

“Our elevated clothing is a lifestyle statement for the influential socially active woman that’s going places and wants to look her best when she gets there,” Singleton said.

Woodward Ave, Suite 20, Detroit, MI 4820
Wednesday & Thursday:
11 a.m. to 6 p.m.
Friday & Saturday: 11 a.m. to 7 p.m.
Sunday by appointment


Due to COVID-19, After 5 Detroit has paused operations indefinitely. 
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Thank you for joining us on this journey for all of these years!