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WARBY PARKER SETS SIGHTS ON DETROIT

WARBY PARKER SETS SIGHTS ON DETROIT

Since 2013, Warby Parker has had their eyes on Detroit. And now, as of Thanksgiving week, the designer eyewear brand has finally opened their doors on Woodward Avenue.

Their insanely chic venue is quite the sight (these puns are just too easy!) with original artwork by Detroit artist David Rubello, walnut shelving filled with books, tiled flooring, a 16-foot domed ceiling, globe lighting and brass details, all to make it feel like a cozy little library.

In fully embracing the library theme, the space incorporates a Reference Desk, where customers can try on and get fitted for frames, learn more about the products, pick up orders and receive style advice.

They also offers eye exams via their optometrist and appointments can be booked online in advance.

Once you’ve selected your cool pair of eyewear or shades, you can feel good about your purchase, knowing that with each pair of sun or prescription glasses sold, a pair is distributed to someone in need. To date, through Warby Parker’s nonprofit partners, they’ve distributed over 2 million pairs to people in need!

The storefront is in the old Vernor’s Pharmacy where James Vernor concocted Detroit’s favorite ginger soda – and so naturally, as a nod to the history of the space, Warby Parker will serve the ginger ale on tap at their grand opening party on Nov. 26.

Detroit’s Warby Parker store is located at 1449 Woodward Ave. 

Follow them @warbyparker and visit them online here.

Photo credit: Bedrock Detroit and Facebook

Erica N. Rakowicz/After 5